Cure Canada

December 14, 2009 – Since 2007, CURE (Care for Underprivileged and Refugee Empowerment) Canada has gone beyond helping underprivileged and refugee communities.

From its diverse projects to unique partnerships, the organization has reached out to various communities, cultures, classes and age groups – creating a social movement that helps people help others.

As a result of CURE Canada’s growth, the name no longer justifies the organization’s initiatives, which is why a name change is necessary.

Therefore, the organization is proud to announce that CURE Canada has been officially renamed Empowerment Squared.

"It’s not a significant change but rather a sign of deeper transformation,” explains Leo Johnson, the organization’s Executive Director. “Since we are primarily focused on empowering people to create positive change in the local and global community, Empowerment Squared better reflects our purpose and direction. Of course not everyone will like the new name, especially at first. But we are confident most people will quickly get used to it."

With help from Create Media, a design company in Hamilton, the organization is also rebranding its image.

However, don’t expect any of the organization's values to change during or after the rebranding process.

“Even though we are no longer recognized as CURE Canada, our values of integrity, quality and serving various communities remain the same," says Johnson.

For details on the launch of Empowerment Squared's website, go to www.empowermentsquared.com.

ShAIDS of Grey is already being promoted under Empowerment Squared and ticket sales begin on December 15, 2009. Visit www.shaidsofgrey.com for more information.